How to contact a CEO to complain and get results

How to obtain CEO’s email address to complain about goods and services

Last updated April 2026.

If you can’t get your complaint resolved to your satisfaction you can escalate it and this can be through to the CEO. This can help speed things up and get the issue resolved.

Here’s when to contact a CEO, how to find their contact details, what to say to ensure you get the redress to which you are entitled.

When should you contact a CEO?

If your complaint to Customer Services hasn’t resolved the issue to your satisfaction or if your complaint is very serious contacting the CEO can often get results.

First make sure that want to escalate a complaint. See How to escalate a complaint for more details on escalation and how to do so.

How to find a CEO email address

I do not supply CEO email addresses. Please do not contact me asking for a CEO email address because I won’t have it. But I know a site that does….!

See below for how to easily get addresses without having to search Companies House and all the other long drawn out ways you may have tried!

CEOemail.com for CEO contact details

CEOemail.com logo

Go to www.ceoemail.com and there you will find the CEO of every company you could ever need. If it is missing, just email the editor on the site and ask. He will deliver!

One of the most useful sites on the Internet today!

@thecomplainingcow

How to complain effectively. See more on my site and in the books for how to complain and always get the result you want! #Complaints #CustomerService #MoneyTipsAndTricks #Refunds #CEO

♬ original sound – Helen Dewdney

What to say when contacting a CEO

First make sure you have followed the 20 Top Tips for Effective Complaining and written to customer services.

Unless the complaint is very serious always go to customer services first because if you don’t, the CEO will just pass it down to them and then if you aren’t satisfied you have nowhere to go. If however you have gone to customer services and they were poor you have more reason to be unhappy and complain about and therefore reason to go to the CEO…

What happens after contacting a CEO

The CEO may not reply to you personally (although some of the good ones will – I’ve had some do so, but it’s getting fewer) but it will at the very least get passed down to a different team to customer services. It usually stays within the Escalations Team

The CEO is likely to pass to an escalation team who will have more power to resolve your complaint than customer services.

Further help with complaining effectively

See the Top 20 Tips on How to complain effectively. Follow all these tips including the links within when writing your email.

If you need more help to complain effectively, GET THE BOOK! How To Complain: The ESSENTIAL Consumer Guide to Getting REFUNDS, Redress and RESULTS! See more information and tips with how to quote Acts and Regulations, over 60 template letters and advice on how to complain effectively.

101 Habits of an Effective Complainer provides you with more tips on becoming a better complainer.

Purchase and download templates to gain redress swiftly

Empowering people with gusto

“The critical thing is empowering people and part of empowerment is making people understand their legal rights more and it’s theirs, being able to identify the persona in authority to make a decision and having the elbow when somebody says “no” to say “well I’m sorry..” and those are the three things and I think you do that with gusto and are an example in that regard.”

“How to Complain

Helen Dewdney’s How to Complain is a masterclass in asserting your rights with wit, precision and just the right amount of righteous fury. It’s the book every consumer didn’t know they desperately needed – until now.”

“101 Habit of an Effective Complainer

If complaining is an art form, Helen Dewdney is Rembrandt. This book is easy to follow, beautifully written and – above all – teaches us that complaining effectively doesn’t require rudeness or angry sharp elbows. Dewdney’s book is a brilliant reminder that being a successful complainer (or getting what you were entitled to in the first place) is simple to achieve and can even be fun. Her superb how-to guide isn’t for ‘complainers,’ it’s for anybody who has ever been a consumer and been let down – it’s for all of us.”

“How to Get Free PR and be Paid for it

Helen Dewdney writes with fearless clarity and she’s done it again… She’s one of my few and regular go-tos, especially for how to approach consumer issues or in the event of an urgent sense check. This book is packed full of great and creative ideas for building up excellent PR, establishing yourself as the expert and keeping the momentum going. She is – hands down – a mega star in the world of consumer affairs and in this latest book, on PR, she shares how you can do it for yourself.”

Rob Rinder

Journalist, TV Judge barrister, presenter