Di Coke – how to win competitions

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Di Coke the expert in winning competitions

Di Coke is passionate about helping people win their dream prizes, and turned her ‘comping hobby’ into a business by founding SuperLucky in 2009. It’s now the go-to site for compers, proving popular with thousands of visitors every day.

With £400,000 of prizes under her belt, Di is considered the UK’s ‘Competition Queen’, winning an average of three prizes a week. And every prize she wins is featured in her popular monthly Prize Unboxing Videos on YouTube!

In 2014 Di started the Lucky Learners Facebook group to offer support to new compers, which has grown to a community of 22,000 members. The most dedicated compers have now graduated to Lucky Legends, a members’ club with access to a private chat forum and exclusive resources like the Compers Shopping List.

Di’s first comping book, SuperLucky Secrets, was published in 2015, and a beginner’s guide, How to Win Competitions, is coming soon. The A5 BootComp Planner is published annually, as a companion to the BootComp Challenge Workbook.

*BootComp 2025 Comping Planner 2025

*SuperLucky Secrets: 100 tips for winning competitions, contests and sweepstakes

BootComp Comping Challenge Workbook

Di Cook books*

Di has been interviewed for several BBC and ITV shows, and hosted sessions on running prize promotions at events for bloggers, brands and agencies. She hosted her own SuperLucky Live event in 2019, raising almost £4,000 for Chestnut Tree House Children’s Hospice. Look out for more comping events and workshops coming soon!

Listen:

Apple https://podcasts.apple.com/us/podcast/the-complaining-cow/id1742304080

Spotify – https://open.spotify.com/show/0kiyo8UJ5hGq2InZIeXD2p

Amazon – https://music.amazon.com/podcasts/7afcd171-6fc2-4369-88c2-1ad4ebb8fddc/the-complaining-cow

iHeart – https://www.iheart.com/podcast/1300-the-complaining-cow-169077613/

Where you can find Di Coke

www.superlucky.me

@superluckydi on Instagram

@superluckydi on Twitter

Lucky Learners Facebook Group

Lucky Legends Membership

About Helen Dewdney, The Complaining Cow

Helen Dewdney is a consumer rights expert, author and media commentator. She regularly appears on television, radio and in the press discussing consumer rights, customer service, scams and personal finance.

See more about Helen’s TV and radio appearances on the Media page.

If you’re looking for a keynote speaker on consumer rights, complaints, customer service or consumer behaviour, find out more about booking Helen for conferences, business events and training.

East London Radio The Complaining Cow Consumer Show

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Jeremy Stern founder and CEO of PromoVeritas  Jeremy talks about how and why he set up PromoVeritas, how competitions work and are judged and gives his top tips for winning competitions.

Explore more interviews with leading experts on consumer rights, personal finance, customer service, scams and consumer issues on the East London Radio The Complaining Cow Consumer Show.

Browse all The Complaining Cow Consumer Show podcasts.

 

Discounts from The Complaining Cow

Listeners to the show can get 15% on all the books with code ELR15

covers of the 4 books

How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results!
101 Habits of an Effective Complainer
How to Get free Pr and Be Paid for It 280 ways to raise your business profile
456 Ways to Save Money on Christmas Throughout the Year

More from The Complaining Cow

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